Is The Gillette Ad The Best A Man Can Get?

A recent commercial put out by Gillette has received a lot of both positive and negative feedback.  I am kind of shocked by how many people see the commercial in a negative light.

I actually like the commercial…most of it.  Here’s why.

The commercial starts out with a question: “Is this a best a man can get?”

Good question…thought provoking.   From that point the commercial shows examples of how classic cultural manhood can be bad.

Bullying

Objectifying women

Patronizing women in the workplace

I would totally agree that these are all examples of what I would define as “toxic masculinity.”

The next portion of the commercial is what I dislike.

The commercial shows two little boys wrestling in the yard and then has all the men saying, “Boys will be boys” from a undesirable perspective, as if wrestling or fighting for young men is a bad or toxic thing.   Young men need to learn how to fight in a positive way.  Fighting is one area that really defines manhood and separates it from womanhood.  Men fight. We must teach them what to fight for. Fighting and standing up for the right thing is what makes men valuable to society.  Many times young boys wrestling and fighting is a character building activity.  I loved fighting and wresting with my friends growing up.  Young boys learn through competition to be strong.  It fosters their willingness to be courageous as men and to fight for the right things.  So to some extent boys will be boys and this is not a bad thing.

Back to what I like…

The ad then states, “We believe in the best in men.”

The commercial then defines what Gillette would see as the best in men:

Men holding other men accountable…yes.

Men standing up to other guys who are objectifying women…awesome, yes!

Men standing up when others are bullied…yes.

Older men helping younger men resolve conflict in a positive way…yes.

Dads calling out their young girls to be strong…yes!

What I like the Most:

At the end of the commercial there is this line, “The Boys watching today will be the men of tomorrow.” 

This is a powerful line and oh so true.  As a dad and a pastor this is a great reminder to me that there are young men looking at my example of what it means to be a man.   I need to be a good example.

Why do many conservative voices seem to have a problem with this ad?

I believe many conservative men take issue with this ad because of how it starts.  It starts with the cultural movement against manhood. Two catchphrases are used that are turn offs for many men, “Me Too” and “Toxic Masculinity.”  Any average man (not even a good man but an average man) would agree that men should not abuse or take advantage of women.  The ‘Me Too’ movement has been important in exposing predatory men but its primary torchbearers seem to be liberal women who espouse hatred to men in general or anything that is classically defined as manly.  The movement seemed to start out as a positive one but then morphed into making good men feel guilty by association.

While the commercial does a pretty good job of showing forms of toxic masculinity, the phrase itself has felt like any semblance of what has been considered masculinity in the past is a bad thing.  The phrase ‘Toxic Masculinity’ has been appropriated to feel like if anything is masculine it’s somehow evil, again, guilt by association.

The bottom line is that good and Godly men are needed now more than ever.

Good men stand up against evil.

Good men take responsibility for their family.

Good men make other men better.

Good men serve others.

Good men bear the burdens of those who are week.

A truly good man will lay down his life for his friend.

Jesus was the only truly good man.  He is the example.

 

 

 

 

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Find A Life Speaker

High school is a crucial time in everyone’s life as you are really navigating what it means to be a young adult and what you are supposed to do with life.  Coach Miller was one of my high school football coaches that led our FCA (Fellowship of Christian Athletes) and every time he saw me in the hallway he would smile and say, “Hermann, you’re a winner!”  I don’t know if he meant it, but when he said it, I believed it.  He made me feel like a winner.  I have always wanted to make others feel that way.

Who is in your life that is a voice that reminds you of who you can and should be?

We all want to live life well and one of the best ways we can do that is to find someone who is ahead of us and learn from them.  This is literally what the word disciple means in the New Testament.  A disciple was someone who followed someone else.

I read somewhere that you become like the 5 people with whom you spend the most time.  Think about those 5 people.  Are those 5 people the people you want to be like?  The next season of your life may look a lot like the current season of the people you are following.

One of my high school Sunday school teachers was also one of my football coaches and he told me when I was 15 that I was going to be a preacher.  He saw something in me that I did not see in myself that sparked a dream in my life to tell others about the hope of Jesus.

Another pivitol voice in my life was my current Pastor.  13 years ago when I was just a young man about to get married he called me and said he saw something in me and wanted me to consider coming to be part of the ministry staff of the church I currently serve in.  I told him, “No.”  He did not take no for an answer and kept pursing me.  I eventually said yes and it forever changed my life.

Thoughts become things and words become worlds.  The people that you allow to speak into your life will be the ones that shape your future.

Who are your mentors?

Jesus had 12 that He invested in.  The Apostle Paul was always bringing others along the journey with him.

A mentor will tell you the truth when you don’t want to hear it.   They will try to say it in a way that you can receive it.

A mentor will encourage you when you get down.

A mentor will give you wisdom from their life that you don’t yet have.  They let you borrow their wisdom and make it your own.

A good mentor will show you how to live well.

I am blessed to serve on a team where the four men I serve with are all around ten years older than me. All of them have families that I want to emulate.  All of them are great husbands.  They are great fathers.  All of them have been faithful like I want to be.  They mentor me each week whether they know it or not.

Who is your mentor?  When you look at all the relationships in your life, find those people in your circle of influence that stand out as someone you would aspire to be.  Hang around those people.   Ask them for some of their most precious resource, their time.  If you ask them for their time then don’t waste it.

Listen to them.

Learn from them.

Live better.

Repeat.

Write down three names that come to mind of people you would like to have invest in you.  Make a plan this week to make first contact with them about potentially helping you become a better you.